About Us

Who We Are

We promote Professional & Personal development while devoting time to Community as well. We hope to grow female talent among all departments of the dealership and to work productively alongside fellow colleagues

  • Develop and invest in the skills, interests, and goals of our female colleagues to fulfill their careers in automotive on every level

  • Support personal growth to contribute to overall balance and success

  • Encourage connection and team participation through community events & partnerships. Get involved in our company’s non-profit, Giving Hope - it is our DNA. Our profits have a purpose.

How We Got Started

Tracey Fields has built a fulfilling career with the opportunities provided to her through Premier Automotive and its Founder, Troy Duhon. Currently, as one of the Corporate Officers for Premier and grateful to be part of its growth since its inception, she felt drawn to help open doors and offer successful moments to others as well. In 2021, Tracey launched Premier Women in Leadership to drive forward the careers of her female colleagues among all departments of the dealerships.

While spearheading recruitment & retention of women within Premier Automotive, she has been invited to speak on several live panel discussions regarding women in the automotive industry and will continue to utilize her voice as a connection to help fellow colleagues succeed.

Premier Automotive was established in New Orleans, Louisiana with the purchase of a single Toyota dealership in 1995 by its Founder, Troy Duhon. It has since grown to exceed 40 dealerships around the country including Victory Automotive & Freedom Automotive within it’s family of dealerships. We aim to invest in & retain our employees long term.

Premier’s Corporate Office and original Giving Hope Non-Profit location are based out of New Orleans. Profit for a purpose is what our dealerships work under by giving back to the communities through volunteering, operating food pantries or donating profits from the dealerships to various causes. We hope our employees are proud to be a part of Premier Automotive and what it stands for.

Premier Automotive

Giving Hope

Giving Hope Foundation , a global impact non-profit dedicated to changing lives through love. Our mission is simple: to give glory to God and to promote human dignity. Through the tireless efforts of our staff, volunteers, and corporate partners, we feed, clothe, house, and provide fellowship to those in need, in our community and around the world.

Giving Hope extends to other areas around the country as well with Giving Hope Kansas City and Giving Hope Southwest Virginia

Women of Hope Unite is a faith-based women's organization associated with the Giving Hope Foundation. It is a network of women who invest their time, talent, and treasure to impact women and children of all ages, creating a legacy for her generation and the generations to come.